Inquiry Task

Fertile Question:
How does advertising, including print, visual media and sound, affect and alter our opinions and perceptions as a consumer?

Tasks

0. Brainstorm using a graphic organiser as many questions and key words you can think of that could relate to our fertile question.
1. What three questions are your group going to be investigating.
2. Look at your questions, what do you think you will learn in your inquiry
3. Have your group conference with the teacher
4. Investigate questions - Find out as much information about your questions as you can. Record all information and answers on your wiki page.
5. Think deeper - Look back at your our major question, how are you now going to use the information you have to answer this question.
6. So What ! - How can you change things as part of your learning. You need to come up with a practical task to show what you have learned and how you could change things because of your new knowledge.
7. Before you put this into action conference with your teacher.
8. Record on your wiki page the steps you will take to make your "SO WHAT" a success.
9.Self assessment - Using the Key Competencies I want you to evaluate your group, giving evidence, how you successfully or unsuccessfully completed your assignment. If some of your assessment was unsuccessful what could you do better next time.
You will need to assess your group under each heading
Managing self - How did each member contribute and manage the jobs they had throughout your inquiry
Relating to others - Did your group listen to each other, respond to points of view, value opinions, recognise alternative responses.
Thinking - How well did you pose questions, collect and analyse info, consider values and responses made by other people, evaluate your findings.
Participating and Contributing - Did you work and learn co-operatively in school or in the community. Did you share the jobs and responsibilities.
Using language symbols and text - use and make meaning of the wide range of literacy including texts like newspapers, graphs, statistics, maps, visual and oral media etc.
10. Teacher assessment - set aside an area for a teacher assessment.

0. Brainstorm.


1. Our Three Questions

• What type of advertising is most effective to use?
• What was advertising like in the olden days?
• How much does advertising cost on TV?

Research:

How much does advertising cost on TV?

• It depends on the number of viewers.(more viewers higher will be the cost of advertising).

• It depends on the time of the day.(during evening it will be costlie where as in the afternoon it will be a bit lesser).

• It depends on the duration of the ad.(normally paid for every 10sec of the time taken).

• It varies from one country to the other.

• It may be from $2000 to $25000 per 10 seconds.

The cost of television depends on the time of day or night one advertises, the popularity of the television show (how many viewers,) and the length of the advertisement.

What was advertising like in the 1800-1900s?

Newspaper advertising has been around longer than any other form of advertising we see today.
Over time, advertising techniques have changed drastically. All ads and commercials appeal to a certain audiences and genders, congregate different values, and contain many different aesthetics. Ads and commercials from the 1940-1970 eras are different from those in the 2000-2008 eras and will continue to be different in the years to come. As long as advertising
continues, which it will, or nothing will be able to be sold, things will always change.
http://www.princessmonkey.com/advertising/ <---- Info

What type of advertising is most effective to use?

These days the most common means of advertising is television advertising. All companies prefer advertising through
television as millions and billions of people can watch the same advertisement at the same time. Radio advertising plays
a very important role for advertising a product. Radio is a very good medium of communication as a lot of people can hear
the advertisement quickly and in a short period of time.
The TV commercial is generally considered the most effective mass-market advertising format, as is reflected by the high prices TV networks charge for commercial airtime during popular TV events.
Bibliography:

http://wiki.answers.com/Q/How_much_does_advertising_cost_on_tv
http://www.articlesbase.com/online-promotion-articles/types-of-advertising-1052286.html

2. We think we will learn..

• Which way of advertising is best to use when trying to sell a product.
• What advertising was like before we were born.
•